China Ceramics Network News (Reporter: Wu Jialian) "Thick" means thick materials, but also means being kind. On the evening of July 9, Jinying Green Island International in Foshan, China held a media communication meeting with the theme of "Thickness is Possible • Night of Rock Slabs". In this event, LAMINAM and DK·MY were mainly promoted, aiming to let more people know the charm of rock slabs and the strength and foresight of DK·MY.
Media communication meeting site
What is DK·MY
DK·MY, Chinese translation is Dak·Miyan. It is a newly established slate sales company in China, with less than 10 employees including the boss. However, in less than five minutes, it won the Chinese agency rights for LAMINAM XL20, the originator of global slates; in less than three days, more than 100 strategic partners were signed; in less than three months, its own slate brand " "Dake Miyan" sales exceeded 30 million...
DK·MY Executive Partner Liu Wei and agents signing contract
At the same time, in addition to the establishment of DK·MY above. The platform established Super Stone Company on March 18 this year. It is reported that Chaoshidai Company currently has three major systems: Aichang, LAMINAM, and Dak Miyan. DK·MY executive partner Liu Wei (known as Viagra in the industry) said: "We want to be the "Apple" in the slate industry. Because we don't have our own manufacturer yet, we have established one for each product. standards, and then customize, select and purchase. At the same time, we want to be the "Xiaomi" in the slate industry, insisting on making the most cost-effective slates in the industry, and only pursuing a more reasonable portion of profits for ourselves. It may require 30-40% profit, but I only need 10% profit. Our entire operation model, from domestic slate to imported slate, must be transparent. For goods purchased for 100 yuan, add 10 yuan. I will sell it to you for 110 yuan. I believe that the product is the foundation, the model is the core competitiveness, and execution is the key to success. What we strengthen is the service of the entire system.”
DK•MY’s platform positioning
Taking the customer as the center and starting from the customer, we create high-end customers (mainly using P&P packaging technology, and using PUC packaging around it to truly achieve a higher sense of quality in the home) and civilian customers (making it affordable for ordinary people) ). At the same time, we are guided by customer needs, meet their needs step by step, and relieve their pain points, so that customers can have a long-term sense of trust in us.
Opportunities are always reserved for those with strength
According to Liu Wei, he had in-depth contact and understanding with LAMINAM as early as three years ago. He met and had contact with Luca, President of LAMINAM Asia Pacific. In March this year, he came to China to look for new agents in the domestic market. Since LAMINAM, as the originator of global slate, has high requirements for agents, LAMINAM intended to negotiate cooperation with industry giants such as the ceramic industry and the kitchen and bathroom industry, but in the end the negotiations failed. By chance, Luca obtained the information that Liu Wei had opened a slate sales company through Moments. Later, they met and talked for only five minutes before Luca handed over the agency rights to him.
Liu Wei, executive partner of DK·MY, was interviewed by reporters
Martina, Italy's LAMINAM headquarters, spoke
The reporter learned that the reason why DK·MY was able to win the agency of this top international slate brand is because of the following four reasons: First, DK·MY has strong platform resources. Through the Ai Processing Alliance platform, in the past three years, the platform has integrated tens of thousands of stone processors across the country. The second is Liu Wei’s perseverance, perseverance, hard work and spirit. Liu Wei believes that entrepreneurial passion flows in the blood. It was precisely because of his passion for entrepreneurship that he was infected by Luca and reached a consensus on starting a business. Third, Liu Wei’s positioning on entrepreneurship is very clear. Liu Wei’s positioning slogan is: Don’t focus on huge profits, focus on volume. LAMINAM has 9 slate production lines in Italy, with a large daily production capacity. They need capable people to help them operate the market volume. Therefore, Liu Wei has a complete plan to operate LAMINAM, and he has also invited friends with strong marketing qualifications to reach cooperation to jointly promote the development of this brand. Fourth, the platform personnel have a positive attitude towards the operation of "Dak Miyan" in the past three months. Liu Wei said: "Judging from the final results, it can't lie. At the same time, there are not many slate brands in China that can sell tens of millions of dollars a month."
What is rock slab?
In the second half of 2018, the concept of rock slabs suddenly became "hot" in the ceramic industry. Around the just-concluded Foshan Autumn Ceramics Expo, more than 10 ceramic companies launched new slate products and displayed slate furniture.
Although there are currently a considerable number of companies in the ceramic industry claiming to launch slate, there is still no unified and standard definition of what slate is. The reporter learned that some people in the industry define rock slabs as: It is a new concept evolved on the basis of ceramic thin plates and ceramic large slabs. It not only has large specifications in common with ceramic thin plates and ceramic large slabs, but also has different product characteristics. The obvious difference in expressiveness is the result of ceramic large-scale enterprises taking a new approach and subdividing categories.
It is reported that many slate products currently on the ceramic tile market are not suitable for processing. In other words, they will break and chip as soon as they are processed, and are relatively brittle. They are ceramic products, and their prices are also on the high side. Whether it is an imported slate brand from Italy or Spain, or the current domestic slate (large slab) brand, their pricing is higher.
How to view the slate market
"There is no doubt that the trend of the slate market has taken shape. Slate is the best alternative to natural stone, artificial stone, quartz stone, traditional ceramic tiles and other boards. It has high plasticity, can be cut freely, and has a wide range of applications. It can be used for walls, floors, bathroom spaces and kitchen countertops, and it is also a favorite material among designers today," said Liu Wei.
DK•MY proposes a new concept - 3C fully composite countertops
Simply put, 3C fully composite countertops refer to fully composite finished countertops. 3C is the abbreviation of Completely Compounded Countertops. Specifically, after processing, cutting, grinding, and drilling, the rough rock slab is completely bonded and compounded with the countertop partner to form a complete finished countertop. We define it as a 3C fully composite countertop. No padding is required during the installation of the 3C countertop. The value of 3C fully composite countertops is that compared to other finished countertops, they are more beautiful, have the best product structure, and provide customers with more stable protection.
Cao Dashuang, founder of Jiabaode Countertop Companion, introduces 3C fully composite countertops
Concrete examples show that Super Stone Generation and DK·MY have broken the traditional pattern of the industry
Liu Wei said in the interview: “We all know that Super Stone Company and&ldquIt has only been three months since the "O;Dake Miyan" brand was established. The entire company, including me as the boss, has less than 10 employees. We have not officially released investment information to the outside world, and we are neither recruiting nor recruiting investors. In terms of sales, our Chaoshidai Company has sold more than 30 million slate products so far during the investment promotion meeting, which is something that many large companies dare not imagine, especially in the current harsh environment. market environment. But we did it.
For another example, in terms of products, when we were just about to launch the first 2600x760x15MM thick rock slab in the country and even the world, we had several ceramic companies requesting OEM cooperation. In May this year, we officially launched the product. market, the output value of a single product has now exceeded 20 million yuan.
For example, in terms of cooperation model, we always require customers to pay money first and then discuss the details of the cooperation between the two parties. This is something many companies cannot do. Many companies will repeatedly hold investment meetings to discuss models with customers, but the actual results are very little. I know this is very strong, and many people don’t understand it and find it hard to accept my negotiating style. To be honest, I don’t want to waste time on unnecessary communication, everyone is very busy; after all, the brands, products, and cases of cooperation can be seen, so there is no need to say more. ”
DK·MY’s later planning
Liu Wei is the founder of the "Love Processing" alliance. Some people in the industry also call him "the number one trader of Chinese rock slabs." "My current company was founded after withdrawing from Mona Lisa on March 18 this year. The company has less than 10 people. Since its establishment, sales have exceeded 30 million yuan. On June 27, Global Rock LAMINAM, the originator of boards, chose to cooperate with me. This is a milestone event and also means the advent of a new era. I think many people in the industry have not understood the situation, but I know that its significance is very great. We have not yet formally invited external investment. In the current harsh market environment, we have now signed strategic cooperation agreements in more than 100 regions across the country. Therefore, our platform insists on believing that in an era where product is king, in addition to the product itself, All models are imaginary. We need to make our products better and bigger to satisfy customers. In addition, I am personally confident about the future of slate and hope that with everyone’s joint efforts, the slate market will grow stronger. Stronger and bigger," Liu Wei said excitedly.
