May 10, 2020 is the fourth Chinese Brand Day. The theme is: Chinese brands, shared by the world; comprehensive well-off, quality life.
Not long ago, Wrigley Bathroom released a new brand positioning: a global smart home expert, committed to providing solutions to global smart home needs and "becoming a world-class smart home brand."
One is the policy promotion at the national level, and the other is the strategic upgrade at the enterprise level. The coincident rhythms reflect the common theme: sharing the world and quality life.
Chinese brand, shared by the world
International brands are the needs of the country, an important manifestation of national competitiveness, and the country’s business card. On April 24, 2017, the State Council agreed to establish May 10 every year as "Chinese Brand Day" with the purpose of promoting brand building.
In recent years, with the rapid development of China's home furnishing industry, the rise and power of local Chinese home furnishing companies have broken the long-term situation of international brands being "dominated" in the Chinese market. Chinese sanitary ware brands have also frequently appeared on the world stage, showing the world a new image of China's intelligent manufacturing and speaking out for China's intelligent manufacturing.
Strategic Upgrade | New Strategic Deployment Comprehensive Upgrade
At present, internationalization has become the general trend of market opening, and digital transformation has become the core driving force of the digital economy.
In order to better carry out the strategic layout of brand internationalization, Wrigley Bathroom has promoted digital transformation, upgraded brand image, and laid out the "smart home ecological chain".comprehensively drive Wrigley Bathroom towards becoming a world-class smart home brand.
"Wrigley Home, Life Wisdom" is the new SLOGAN (advertising slogan) of Wrigley Bathroom, which originates from Wrigley Bathroom's market insights in the era of consumption upgrading - people's pursuit and yearning for the quality of bathroom life.
And Wrigley Bathroom will also delve into the smart home industry, integrating intelligence, technology and other elements into product design to provide a better and smarter lifestyle for global users.
Product Upgrade | Insight into user needs and intelligently create a better life
With the advent of the era of consumption upgrading, consumer demands have changed. In the consumption process, more emphasis is placed on personalization and experience, and the pursuit of lightweight life. New sophistication has also become one of the characteristics of new consumer groups. .
On the other hand, consumer-centered scenario digitization is also reshaping the consumption channel model, bringing users a more convenient and comfortable consumption experience.
Therefore, Wrigley Sanitary Ware has upgraded its product strategy around the two major characteristics of the product: "adaptability and forward-looking". It emphasizes technological intelligence and humanization in functional planning, and integrates popular colors into product design. At the same time, we adhere to environmental protection, health and self-innovation in terms of materials and processes.
Among the new Wrigley customized bathroom products, the VIA series of customized bathroom products fully embodies the advantages of beauty storage and incorporates an intelligent experience. Its beauty mirror can realize intelligent sensing and can control the switch with a wave of the hand. The Via series basin faucets, together with the Nach series basin faucets and other products, have won seven German iF Awards in 2020, making them shine on the international stage.
Store Upgrade | New A6 Image Showroom New Retail Empowerment Terminal
Nowadays, younger consumption and the growth of people’s consumption needs in multiple scenarios have ushered in new development opportunities for store digital operations.
In this regard, Wrigley Sanitary Ware has established a new A6 terminal image system, and through digital transformation, it has realized the online and digitalization of products, users, and scenarios from the supply chain, online and offline channels, corporate management, etc., and built A new retail model driven by user needs to reduce costs and increase efficiency.
Wrigley Bathroom has upgraded the exhibition hall SI in terms of decoration, layout, and style, adding children's play areas, leisure booths, etc., and giving visitors a more comfortable scene-based experience through humanized details and situational product layout.
A6 Image Exhibition Hall
VI upgrade | Promote the brand to a new level
For brands, VI is a direct, communication and infectious cognitive bridge between the brand and users. In order to let users understand Wrigley Bathroom more completely and vividly, Wrigley Bathroom officially launched a new VI system in 2020, which effectively evolved based on the brand tone and new positioning, further strengthening the image recognition of Wrigley Bathroom.
Official website upgrade | Refresh and focus on the industrial development blueprint
The new version of the official website focuses on the design style of "international, intelligent, and technological" and integrates Wrigley Home Group's news, technology, products, cases, corporate responsibility and other ecological layout content, vividly interpreting Wrigley Home Group's technological empowerment, international layout and humanistic spirit .
Wrigley Home Furnishing Group official website homepage
After 26 years of continuous exploration, from the research and development of the first one-piece toilet to the launch, it once again became the "designated ceramic sanitary ware supplier of the China Pavilion at the 2020 Dubai World Expo". Today's Wrigley Sanitary Ware not only represents the rapid transformation of Guangdong private enterprises into The good direction of high-quality development also represents the rise of Chinese bathroom brands in the international market.
Becoming a world-class smart home player is the vision of Wrigley Bathroom Brand Upgrading; making Chinese brands the active demand of the world is the goal of China Brand Festival.
In this regard, Wrigley Bathroom will also use a new sense of internationality, science and technology, and a sense of humanity, and from a broad perspective, from taking root in China to going global, enhancing the home happiness of global families through quality and value, and providing consumers with Create a more comfortable bathroom life experience.
(This article is provided by the enterprise)
