On the morning of July 23, the first "Yi·Qi" gold slate home new product tasting meeting was held grandly at the Jinyitao headquarters. As an important part of Jinyitao Group's "one core and two wings" strategy, Jinyan Slate Home Furnishings has been planning to launch slate home furnishings since the beginning of 2019. At the Jinyitao Heroes Conference in January this year, Mr. He Gan, chairman of the group, repositioned the strategy of one core and two wings, saying that he would fully promote the synergy of Jinyitao ceramic tiles, Jinyitao home furnishings, and Jingreen energy new materials. development, and use this to form a differentiated development strategy in the market.
After half a year of product and design innovation, Jinyan Slate Furniture has launched a batch of new products combining slate and furniture for everyone at this tasting meeting.
Before the tasting meeting began, Mr. He, Chairman of Jinyitao Group, delivered a speech at the meeting. In his speech, He Gan once again accurately explained Jinyitao Group's "one core and two wings" strategy to dealers, partners and media representatives - —"One core refers to Jinyi ceramic tiles, and the two wings are Jinlvneng new materials and Jinshengpan home furnishings. Specifically, they are 5 words: big, thick, light, thin, and whole. Among them, Jinlvneng new materials conform to The development trend of prefabricated buildings, and gold slate home furnishing caters to the development of home customization. ”
In order to match the implementation of the "one core and two wings" strategy and cater to the changes and developments in consumers, channels and markets, Jinyitao Group promotes the construction of 3.0 terminal standard stores. Up to now, Jinyitao Group has more than 100 3.0 standard stores in operation.
Mr. He emphasized that the Jinyitao 3.0 standard store is not a simple store image upgrade, but an upgrade of the sales model. “At present, the role of agents is mainly sellers, and in the future they will change to the direction of platform service providers. This is It’s a step-by-step process, but brands must lead agents to change together.”
Mr. He also said that Jinyi Ceramic Slate will be launched at the end of July, and the launched slate will have 6 specifications specifically for processing and application of dining tables, coffee tables and tea tables.
Next, GIUSEPPE ZUNINO, the Italian R&D designer of Jinyitao, shared at the meeting. He said that innovation and design are indispensable in the research and development of Jinyitao stone panels. Jinyitao attaches great importance to technology and achieves product innovation through technology. It follows nature in design and is committed to restoring the real stone. At the same time, it also describes the application cases of rock slabs in the international forefront.
Finally, Chen Liya, executive general manager of Jinyanban Home Furnishing, introduced the products of Jinyanban Home Furnishing to the guests present. As a former R&D staff member of a Japanese building materials and sanitary ware giant and the vice president of CCN Japan Co., Ltd., Mr. Chen has reached technical and corporate management cooperation with Jinyitao. By talking about the advantages of slate and the pain points in the processing of slate bathroom cabinets, she explained the differences between the new slate bathroom cabinets launched by Jinyitao and those in the industry. Through the efforts of her team, she not only overcame the product's The pain point also pointed out that "the era of draining water without reaching into dirty water has arrived." Its lift-type drain is imported from Japan and uses automotive brake line raw materials, and this accessory can be used 100,000 times without damage. Mr. Chen then led the guests to the exhibition hall for physical inspection.
Many blockbuster new products were exhibited at the first "Yi·Qi" Golden Slate Home Furnishing New Product Tasting Fair.
Jinyanban Home Furnishing has launched 12 new products of slate bathroom cabinets. All bathroom cabinets are designed and developed with full rock panels, adhering to the Japanese rigorous and meticulous, customer-oriented spirit, focusing on the perfect combination of storage practicality and design, and bringing the combination of rock panels and metal profiles to the extreme.
Jinyitao’s first gold slate home furnishing new product tasting event was completed and received recognition and praise from dealers and guests at the scene. I believe that Jinyan Slate Home will continue to maintain its original aspirations, control product quality as always, continue to innovate in product technology research and development, and continue to combine slate and home furnishings to create more exciting products.
(This article is provided by the enterprise)
