Tang. One of two poems by Zhang Hu "Inscribed on Wang Youcheng's Landscape Barrier": "The essence lies at the end of the pen, but it is difficult to be ingenious at such a distance."
How to understand the "craftsmanship" in poetry? On August 18, on the occasion of the 46th anniversary of Eagle Ceramics, the 2020 brand advertising film of Eagle Ceramics was officially released. It not only integrates the "craftsmanship" spirit of the Eagle Ceramics brand throughout every link, but also combines the brand's 46 years of The development process of continuous innovation and sublimation truly interprets the "craftsmanship" of Eagle Ceramics.
Eagle Ceramics 2020 Brand Advertisement
Founded in 1974, what does it mean to Eagle Ceramics?
With this question in mind, the brand advertising film slowly tells the story from the beginning of Eagle Ceramics in 1974, and the answer is given in one scene:
Founded in 1974, for Eagle Ceramics, it is a craftsmanship and a responsibility; it shoulders the mission of being a pioneer, and it is the choice of millions of families; it is persistence and love, and it is also responsible for making "many Years later, I will still choose Eagle Brand" as a brand of pride and trust that can stand the test of time.
Everyone knows. Eagle Ceramics, founded in 1974 in Foshan, China, is one of the earliest professional ceramic tile manufacturers in China. It is also the creator of many pioneering products and an innovator in brand development. Therefore, for more than 40 years, the brand has decorated families with beauty, generation after generation.
In 2020, Eagle Ceramics, which has spanned 46 years, continues to "comprehensively renew the brand and improve value output" from multiple dimensions.
1
In April 2020, Eagle Ceramics officially released a new VI image logo, following nearly half a century of brand logo updates, and for the first time established the value positioning of Eagle Ceramics "Founded in 1974·Foshan, China", adhering to the "many Years later, the emotional positioning of "I will still choose Eagle Brand" fully demonstrates the new image of a home-country ceramics brand with home-country culture, international vision and affinity. Since then, the new VI has been quickly implemented in terminals across the country, taking an important step forward in the strategy of internationalization, youthfulness and quality of the Eagle Ceramics brand.
2
With the advent of the new generation of consumption, Eagle Ceramics has opened a new new retail model and created a smart store in the 5G era - Eagle Store.
With the three core components of product prototyping structure, functional module combination, and Internet sales assistance tools, we will output a new form of store solution that is small in area, low cost, fast to build, multifunctional, high quality, and has a good experience. Adapt to the demand for rapid channel sinking of the Eagle Ceramics brand.
At the same time, Eagle Ceramics has also built multiple central warehouses nationwide in Linyi, Gao'an, Chengdu, Hefei, Shijiazhuang and other places in accordance with market demand and development trends. Through the empowerment of central warehouses, it has upgraded the "1+N" structure. Complete channel sinking.
As of August 2020, Eagle Brand Ceramics has achieved its goal of signing nearly a hundred Eagle Brand stores nationwide.
3
Over the years, Eagle Ceramics has also been laying out its product system with structured thinking, focusing on the structural balance of classic products and popular products. It has formed 17 major series, 17 commonly used specifications, and more than 600 products. Products, in terms of color, specifications, texture, supporting facilities, etc., form a sea, land and air combat product system that matches omni-channel development to meet the diverse needs of consumers. In 2020, Eagle Ceramics’ blockbuster new product, Whale MAX slate, has landed at Guangzhou South Railway Station.
Eagle Brand Ceramics can create classic and new products to meet the needs of home decoration styles in different eras. Therefore, in the 46 years of the brand's development, many"father and son generations operate Eagle Brand, ancestors A vivid example of Sun Sandai using the Eagle Brand". The good reviews one after another have built up the reputation of Eagle Ceramics in the market, thus spreading the reputation of "I will still choose Eagle Ceramics many years later".
▲Two generations of Yingpai people take a group photo
In 2020, Eagle Ceramics will be guided by "value services, refined output" and output from six values including product output, channel model, terminal scenario, brand promotion, marketing policy, and service system, in order to build a better human settlement. Live and work hard.
The release of the brand's new advertising film is also an important part of the Eagle Ceramics brand output.
Eagle Ceramics, with its 46 years of solid innovation in core aspects such as craftsmanship, quality, products and design, has continuously empowered the development of China's architectural ceramics industry. High-quality Eagle Ceramics carries the dream homes and quality lives of countless families, constantly conveys new ideas and aspirations for a better life to people, and creates a better life for millions of families.
Brand renewal and value improvement, Eagle Ceramics, which has been in business for 46 years, is radiating new strength.
Source: Eagle Ceramics
