With the arrival of the post-epidemic era, ceramic industry trends are changing rapidly and consumer demands are diversified, which has led to the birth of a new species of super wall tiles, "C-position·Color Board". Yanban's strong success has attracted widespread attention in the industry, causing a huge shock to the entire ceramic production and market. Many industry experts have high hopes that Yanban is expected to become a new generation wave in the ceramic industry!
(Lion Store Style)
The status of wall tiles has declined, and all-ceramics have seized the market
According to industry research results, interior wall tile production capacity has shrunk and terminal sales share has declined, and the status of wall tiles has continued to decline. There is an obvious trend that interior wall tiles are gradually withdrawing from the mainstream of wall tiles, becoming the second choice product for wall tiles. Their market share is declining year by year, and they have become the first choice for low-end customers or low-budget customers. Domestic first- and second-tier brands have adjusted their product strategies and reduced their interior wall product lines, retaining some conventional ordinary craftsmanship interior wall tiles to mainly meet the selection of engineering (finished decoration) channels and low-end retail channels. At the same time, the survey also found that floor tiles cut onto walls rely on the characteristics of all-ceramic to easily convince consumers and quickly seize the share of interior wall tiles. Later, the mid-board also uses the characteristics of all-ceramic to further seize the share of interior wall tiles.
(Yanban kitchen application picture)
Breaking the all-ceramic situation, new color panels are available
Why can all-ceramic products attract so many consumers? Clay tiles are completely sufficient for walls, why use all-ceramic? In the final analysis, self-interest still dominates. Profit-driven and oriented to improving unit value. This is the huge contradiction in the current market. After ignoring the user's health, economy, appearance, quality and other interests, brands and dealers have gained higher profits, but consumers have to bear more Renovation costs. This results in consumers spending more money but not receiving the same remuneration. Therefore, face plate appears as a new material for wall decoration and has become an innovative material that has attracted much attention both inside and outside the industry. The color board is user-centered, always considering the user's personal experience, and putting the user first.
(Yanban bathroom application picture)
Consumption patterns change, appearance stands out
So compared to mid-board and floor tiles, what’s so special about Yanban? As people's consumption levels increase and consumption patterns upgrade, this strong Yanban style is just a product of the times. Yanban is quietly changing the development model of the traditional ceramic industry. Especially affected by the COVID-19 epidemic, the new generation of consumers not only has an explosive demand for diversified products, but also has gradually increased their attention to the health of products. Products with excellent quality, appearance and personality, environmental protection and health are more favored by the younger generation of consumers. Compared with mid-boards and floor tiles that are high in cost, low in environmental protection, and suitable for simple space, color boards with high appearance, low cost, health and environmental protection are far superior. In terms of production and construction, the color board can achieve zero formaldehyde in the entire process and is extremely environmentally friendly. The color board adopts a new material body, which is highly efficient in adsorption and achieves the effect of deep bacteriostasis and sterilization. The paving of cement mortar is firm and safe. Due to the diverse craftsmanship and rich colors, color panels can be widely used in various commercial and home spaces. Its performance can realize various design cases of designers; in addition, it can also meet consumers' personalized needs for color panels, and has It is conducive to enterprises' flexible customization of products and personalized services.
Following the development trend of the times, Lion International has inherited the essence of traditional Chinese ceramic culture, and has also integrated the cutting-edge scientific and technological essence of the world's ceramic industry. With the application of advanced equipment, technology and high technology, Lion International has innovatively launched C-position · Yan plate The new series creates high-end and fashionable commercial and home spaces. On October 16, 2020, Lion International held a grand press conference for the new product launch of C-position Yan plate. Let us meet at the China Ceramics Headquarters in Foshan, Guangdong to witness the glorious launch of Yan plate!
(This article is provided by the enterprise)
