According to the "Rule of Law in Progress" column of Beijing TV, there has been new progress in the incident of Bai, a salesperson of a ceramic tile brand store in Daxing, Beijing, deceiving customers through promotional activities. Bai has been criminally charged for allegedly illegally absorbing public deposits. detention.
China Ceramics Network reporter learned from the report of "Rule of Law in Progress" that many customers were attracted by the store's "6.18" promotion where they could enjoy discounts on ceramic tiles and receive free mobile phones. one. Mr. Liu is the person in charge of a decoration company. After learning the details of the event, he ordered ceramic tiles worth over 150,000 yuan. However, the salesperson later used various reasons to shirk the shipment, which made Mr. Liu feel bad. He came to the store to learn about the situation and found that many people had the same experience as him. Some people did not get their mobile phones, some could not receive their goods, and the most bizarre thing was that the salesperson Bai also disappeared.
Mr. Liu showed a sales contract to the reporter of "The Rule of Law". The official seal stamped on it showed that the company name of the store was ×××× Household Products Co., Ltd. It is reported that this company is an authorized dealer of a certain ceramic tile brand in the Beijing area, but the person in charge of the company said that the money paid by the defrauded victims for participating in the activities was not paid to the company, but went into the personal account of salesperson Bai Mou, with the official seal. It was also privately engraved by Bai.
The victims contacted the complaint department of a ceramic tile brand headquarters, and the response they received was that Bai had obtained a lot of money through this method, but it was a personal behavior and had nothing to do with the brand, and they could not find Bai. In the end, the victims had no choice but to call the police.
Bai, who was under criminal detention, confessed that her investment failed in 2018, which caused the capital chain to break, so she used the popularity of the building materials brand to fabricate promotional activities and absorb funds in the name of investing in rebate mobile phones. At first, she had enough cash in hand to support the rebates from a few investors. However, as the number of investors continued to increase, the pressure for rebates increased, and the capital chain soon broke again.
Although this incident is only an individual case and does not have universal significance, it has brought at least two aspects of enlightenment.
First of all, for consumers: First, they cannot transfer large amounts of shopping money directly to the salesperson’s personal account at will, but should pay it directly to the salesperson’s unit; second, the prepayment and pre-deposit models The promotional rebate model must be used with caution, and one must determine whether the merchant has the corresponding operating capabilities and qualifications, and beware of being deceived.
Secondly, for dealers and brands: Marketing activities must be carried out in the right way and attract consumers through crooked ways or clever tricks. You can deceive some people but not everyone. Especially in the current era of "benefits every week, activities every month, and themes every season" and "promotions flying everywhere", ceramic tile brands and dealers must stand out in the endless promotional activities and win the favor of consumers. , either you have to give real discounts, or you have to rely on solid innovation and considerate and thoughtful services. It is better to do things openly than to shout slogans loudly. Consumers are not fools.
(The material and some pictures of this article come from "The Rule of Law in Progress")
