2020 is the year of the explosion of rock slabs. Major rock slab brands have shined on the scene one after another, bringing great confidence to the entire ceramic industry to return to its peak. How will rock slabs develop in 2021? Will it continue to be as popular as last year? In this regard, the author makes a simple prediction.
Prediction 1: More brands will join Slate
In 2020, some brands with a keen sense of smell will be the first to enter the market, such as Mona Lisa, New Pearl, Delifeng, Emeishan Jintao, Meili, Shunhui, Nobel, Inno, Lingbiao, Marco Polo, etc. However, there are still a large number of leading brands that have not entered the market due to various reasons such as the situation is unclear, production equipment is not in place, and channels are not fully established. This situation was broken at the end of 2020, and other big brands began to gradually enter the market.
It is expected that in the first half of 2021, Basically all leading ceramic brands will enter the market and occupy the slate track.
Perhaps, the second half of 2021 will be the time to truly fight for quality, technology, production capacity, design, after-sales, and industrial chain.
Prediction 2: The industrial chain will gradually improve
We know that what restricts the development of rock slabs is not actually the production of rock slabs, but the imperfect supporting services such as transportation, processing, and paving of rock slabs. In 2020, slate processing plants have quietly emerged, but most of them are concentrated in Foshan and other first-tier cities and have not been spread across the country, which has restricted the promotion of slate.
In 2021, this market gap will be filled. Whether it is the layout of back-end service networks by rock slab manufacturers, the strong intervention of home furnishing accessories manufacturers, or the strong rise of third-party platforms, in short, There will be a large number of back-end services. The emergence of end-service industry chain platforms will also accelerate the development process of rock slabs.
Prediction 3: Marketing channels will become more diversified
How to sell rock slabs? To whom? These sales-side issues have always been a topic of discussion in the ceramics industry. There are many traditional ceramic tile brands that have not entered the slate market because home furnishing channels cannot be developed, and traditional ceramic tile dealer channels face a lot of after-sales problems.
Picture source: Xinju Home
It is expected that in 2021, this problem will be completely solved and marketing channels will become diversified. That is to say, everyone knows how wide the application fields of slate are, but not everyone must squeeze into the home furnishing track. There will betraditional dealer channels, home improvement company channels, Designer channels, customized home furnishing channels, slate furniture channels, stone dealer channels and other channels coexist.
Prediction 4: The industry will present a trend of coexistence of scale and intensification
Stone slab is still a new species, and it will take some time for market acceptance. Therefore, it is still in the stage of large-scale production. Enterprises with many production lines and large production capacity have an advantage in the early stage of development, and may also trigger price competition.
However, the development of slate is inseparable from users and reputation. It is urgent for companies to pay close attention to product quality so that they can quickly gain a foothold and replace stone, plates, glass, and even ceramic tiles. Therefore, rock slabs will pay more attention to production research and development, technology improvement, and design applications. The more new and black technology there is, the easier it is to add points to the slabs.
Crown Bead Graphene Heating Rock Plate
From this perspective, Some leading brands will take the intensive route and become the real leading brands of rock slabs. High-end slate brand; The industry has been debating whether slate should be "de-branded" or "materialized". It seems that the conclusion has been reached. That is, after the intensification of the slate field, the industrial cluster is relatively concentrated.The brand attributes of rock slabs are highlighted, the material attributes are weakened, and more emphasis is placed on brand and design innovation.
Prediction 5: Slate will gradually expand its market share in the home and furniture fields, but it will not happen overnight
The application of slate in the home field has been verified in 2020 and is indeed feasible. However, market recognition requires a process. It is foreseeable that in 2021There will be more ceramic expos that will become "rock expos", and rock slabs will impress users with wider applications and better designs.
The first to attack should be the field of finished furniture. In the future, there will be brands of finished slate furniture that will link slate manufacturers and furniture manufacturers and directly sell finished slate furniture to consumers , as a vanguard force to contact users.
In addition, high-end home decoration is also a major application scenario for slate. Stone slab will enter thousands of households as an alternative, cost-effective high-end finishing material.
2021 is here, companies that are preparing to enter the slate arena, are you ready?
