With the reshuffling and reshaping of the building ceramics industry, market competition has entered the era of big brands where the strong get stronger. Therefore, for investors, choosing a brand with strong comprehensive strength will help to quickly enter the market. , grow with the trend and seize the commanding heights of competition. We conduct an in-depth analysis of the four major reasons why investors choose Oceano from aspects such as brand, products, channels, and marketing.
Big brands: occupying the commanding heights of competition
As a postdoctoral research workstation and a high-tech enterprise under the National Torch Plan, Oceano has a large-scale I&I ceramics R&D center of more than 10,000 square meters, and a modern ceramics production base of nearly 4,000 acres in Foshan, Jingdezhen, and Guangxi. The output will reach 165 million square meters. In the past 23 years, Oceano has obtained nearly 200 patents and more than 500 corporate honors;
Oceanno has always attached great importance to brand building and communication. Its advertising covers CCTV, CCTV, national airport high-speed railways, fashion magazines, etc., and it has in-depth cooperation with media platforms such as Tencent and Sina to form a high starting point and three-dimensional brand communication network. .
（Oceano CeramicsBeijing Daxing Airport Brand Advertisement)
（Oceano TileChongqing Ring Expressway Advertisement)
Big products: Build multi-category scale differentiation
After 23 years of dedicated creation, Oceano Ceramics now consists of more than 1,300 products , a comprehensive product system covering all mainstream categories such as marble, glazed tiles, polished tiles, and artificial stone.
(Ocean Nocas Maya Series)< /span>
On the basis of scale, dealers can select a matching product mix based on local market conditions. At the same time, relying on its leading scientific research and design and development capabilities, Oceano launches a number of breakthrough new products every year to quickly adjust and adapt to diversified and personalized market demands, seize opportunities and lead the trend.
(2021 new product—Yunguang series)
(Oshenno Anhui Linquan store)
Big channels: Omni-channel efforts to achieve large-scale development
The traditional business channels are single, resulting in continued decline in profits, which has always been a pain point faced by ceramic tile dealers. After 23 years of in-depth cultivation, Oceano has rich cooperation resources and development experience in traditional channels such as home decoration, suits, retail, workwear, conversion of old customers, and relationship alliances. At the same time, through online and offline coordination and concurrency, it brings explosive traffic to dealers.
In line with channel development, Oceano continues to expand and optimize production and warehousing through the layout of the regional supply chain. The annual output is expected to reach 165 million square meters. The northern central warehouse was officially put into use in October 2018, thus forming Comprehensive cost competitive advantages such as differentiated scale manufacturing and logistics can greatly meet the needs of diversified omni-channel development and quickly seize the market.
(Oceano’s three major production bases)
Big marketing: large army operations, data-based marketing
Under the new competition form of service upgrade, the independent operation model can no longer meet the needs of the market. Oceano manufacturers have hundreds of professional instructors and operations teams, which carry out an average of 1,570 nationwide terminal promotions and more than 100 training sessions every year, making a splash in more than 500 cities. Combining mature operational support and market support policies, they help terminal growth in all aspects , enhance the competitiveness of the terminal.
（Oshennuo CeramicsTerminal Marketing Conference)
As early as 2013, Oceano Ceramics joined hands with technology giants such as IBM, Huawei, and Alibaba Cloud to establish We have invested heavily in the big cloud business project and independently developed a series of operational service systems to provide customers with high value-added services and considerate and convenient experiences, thus greatly improving terminal operating efficiency.
(Oceano Online: One-stop ceramic tile overall solution platform)
In 2017, Oceano created a new O2O retail model for ceramic tiles, opening up a new continent for ceramic tile retail. Oceano's new retail model builds experience scenarios for users through online and offline interactions. On March 7, 2018, Oceano Ceramics released the first new retail service content standards and services in the building ceramics industry Efficiency standards mark Oceano Ceramics's new retail entering the era of standardization and standardization.
（Oceano TileNew Retail 31319 Service Standard)
With 23 years of reputation, Oshennuo Ceramics has achieved full coverage of more than 4,000+ distribution outlets across the country, with " The brand concept of "beautifying the living environment and advocating fashionable life" has won the trust of thousands of consumers and is now looking for powerful partners nationwide!
