New species will inevitably draw a new track, and the new track must be in a new ecology, and it will also determine new leaders and a new batch of elite brands.
On July 22, the third event in the series of activities of the China Construction Expo (Guangzhou) Slate Pavilion was jointly organized by the Ceramic Curtain Wall and Slate Slab Branch of the China Ceramic Industry Association, China Construction Expo (Guangzhou), and Huaxia Ceramics Network ——The 2021 first home slate new species conference was officially launched in the 18.2 forum area of Guangzhou Poly World Trade Expo Center.
The guests present at the scene are:
Liu Yamin, senior engineer of the National Key Laboratory for Testing of Building and Sanitary Ceramics and Deputy Secretary-General of the Building and Sanitary Ceramics Committee of the China Ceramic Society, Xia Daqing, General Manager of the R&D Center of Zhibang Home Furnishing Co., Ltd., Liang Rongqun, Executive Director of Shunhui Slate Board, Rheinland, Germany TÜV Greater China Technical Manager Xu Jingxing, New Yansu Smart Home General Manager Chen Cong, Kangyan Technology General Manager Liang Shengqin, Yanchuan Home General Manager He Jinbo, 90+ Light Trend Modern Brick founder Zhou Rongbiao, Huaxia Ceramics Network Chief Editor Lao Niu, And 200+ elites from various industries.
Keynote Speech
Xia Daqing:
The fewer defects a material has, the wider its range of applications
At the event, as the general manager of the R&D center of Zhibang Home Furnishing Co., Ltd., Xia Daqing naturally broke away from the "ceramic circle" vision and stood at another angle to bring us "Trends Leading Changes-A Brief Talk on the Role of Slabs" "Applications in Home Products" keynote speech, on-site analysis of the future trend of new species of slate.
Xia Daqing believes that all new materials and new designs are inseparable from the most fundamental starting point - trend. If we consider it as a demand point, we can clearly see future changes.
He said that at this stage, consumers are returning to rationality, and product design must reflect novelty and move in the direction of safety, individuality, comfort and environmental protection. In addition, the two sectors of diversity and customizability will also be of great concern to consumers in the future.
About "Will rock slabs replace quartz stone and artificial stone&rOn the issue of "dquo;", Xia Daqing pointed out that this trend is becoming more and more obvious, and it is also time in terms of time. Although artificial stone is still used in many places as special surface materials, it has generally withdrawn from the mainstream decoration surface material field.
But in fact, every material has its advantages and disadvantages. As a designer, you should make more use of the advantages and specialties of the material and apply it in places that can reflect the best characteristics of the material.
For the home furnishing industry, rock slabs not only have various thicknesses and colors, but also have similar surface textures to natural materials. They are also cuttable, bendable, antibacterial, anti-penetration, high temperature resistant, acid and alkali resistant, stain resistant, etc. Excellent physical properties.
Therefore, Xia Daqing believes that slate is a good sign for the home furnishing industry, because the fewer defects a material has, the more scope and application scenarios it will have, from kitchen countertops to furniture door panels, from finished furniture to customization Home, from the overall kitchen to the whole house customization, from local use to the overall design, slate can be perfectly integrated in many aspects.
Liang Rongqun: The ecology of rock slabs should be like a "secret garden" where a hundred flowers bloom
Liang Rongqun, executive director of Shunhui Stone Panel, who has always respected originality and emphasized that brands must have attitude, shared the theme of "Product Awakening in the Material Society" at the scene.
Liang Rongqun said that product development is a process of exporting human wisdom and re-understanding oneself, so it is particularly important to be able to talk to products and create an emotional connection.
It is a pity that at present, the stone slabs are seriously homogeneous in terms of craftsmanship and color, and they are like a dense jungle, which is suffocating. In this regard, Liang Rongqun pointed out that the rock slab ecology should be like a "secret garden" where a hundred flowers bloom, showing their own characteristics and diversity.
"The product technology revolution needs to continue to advance." Liang Rongqun also mentioned that Shunhui Tiancheng will seek more design inspiration from traditional Chinese culture when developing products recently, striving to bring different freshness to the industry. breath, and this new product will be unveiled at the Guangzhou Design Week in the second half of the year.
Launching Ceremony
Stone slab "suitable for food contact" certification project launched
It is worth mentioning that at this event, the launching ceremony of the ceramic slate "suitable for food contact" certification project was also held.
↑↑↑Liu Yamin, senior engineer of the National Key Laboratory of Building and Sanitary Ceramics Testing, Xia Daqing, general manager of Zhibang Home Furnishing R&D Center, Liang Rongqun, executive director of Shunhui Slate, Xin Yansu Chen Cong, general manager of smart home, Liang Shengqin, general manager of Kangyan Technology, He Jinbo, general manager of Iwakawa Home Furnishing, Zhou Rongbiao, founder of 90+ Qingchao Modern Brick, Xu Jingxing, technical manager of TÜV Rheinland Greater China, and Lao Niu, chief editor of Huaxia Ceramics Network, jointly Launch of ceramic slate “suitable for food contact” certification project
It is reported that in order to promote the wider application of slate in home countertops and demonstrate the safety of slate in contact with food, this certification project was jointly promoted by the National Key Laboratory of Building and Sanitary Ceramics Testing and the German RWE Group.
As the world's leading provider of testing, inspection, certification, training, and consulting services, TÜV Rheinland is headquartered in Cologne, Germany, with nearly 150 years of experience and more than 20,000 employees worldwide. Since its establishment in 1872, it has persisted in developing safe and sustainable solutions to the challenges that arise in the interaction between humans, the environment and technology.
So, how do you get certified?
Xu Jingxing, technical manager of TÜV Rheinland Greater China, said that a strict test is first needed to detect whether the ceramic stone slabs are harmful to the human body and whether they will change the composition, taste or smell of the food.
Second, during the validity period of the certificate, the factory will be inspected every year to ensure that the entire system can produce products of stable quality.
Third, we conduct random inspections of products every year and test some key indicators to ensure that the quality meets the requirements.
Conversation with celebrities
After going from popularity to silence, what do they think of the new species of home slate?
In the dialogue session of the event, the organizer specially invited five industry elites, Liu Yamin, Chen Cong, Liang Shengqin, He Jinbo, and Zhou Rongbiao, to discuss topics such as "How to treat new species of rock slabs" and "How to implement rock slabs". Conversation.
PART1. Self-introduction
@陈cong
I am Chen Cong from Xinyansu. Our brand is committed to becoming a full-service provider of stone slab R&D, manufacturing, design, deep processing and comprehensive services. Our positioning is to provide dealers with complete solutions. At the same time, we have also launched customized products related to slate, including cabinets, wardrobes, balcony cabinets and other series.
@李胜青 My name is Liang Shengqin of Kangyan Technology. I have been engaged in the ceramic industry for 25 years. I believe that what the new species of slate lacks at this stage is the link of real service implementation. Therefore, at the end of last year, an old factory building of more than 100,000 square meters was re-planned and transformed into a slate industrial park to integrate the processing and implementation of slate related products. The service content is configured in this industrial park to form an integration center and incubation base for standardized products. In addition, Kangyan Slate Industrial Park also provides a platform for people of insight from all walks of life, providing products to create a low-threshold entrepreneurial opportunity.
@何金波 My name is He Jinbo from Iwakawa Home Furnishings. Our company mainly specializes in the complete installation of high-end slate slabs.
@zhourongbiao I am Zhou Rongbiao, the founder of the 90+ light-tide modern brick brand. 90+ light-tide modern bricks are mainly targeted at Generation Z consumers. We make both rock slabs and ceramic tiles.
@Liu Yamin Our National Key Laboratory of Building and Sanitary Ceramics Testing is committed to becoming a global leader in the field of building and sanitary ceramics testing.
@老牛 must say that many new companies, new brands, new platforms and new industry operating models have emerged on this new species slate track.
PART2. What do you think of the new species rock slab?
@陈cong
The core focus at this stage is to increase the use of rock slabs in the decoration while also showing the quality and taste of the slabs. I think this is inseparable from the openness of design.
Different from traditional ceramic tiles, first design the plan, then choose the color, and finally choose the tiles. Rock slabs require designers to do top-level design at the early stage of design, and embed the tonality and taste of the slabs into the entire design concept. , embodying design concepts and meeting consumer needs through different application scenarios, colors, glossiness, textures, etc.
On the other hand, the implementation of overall comprehensive services, including deep processing, installation and paving, also requires continuous opening up of the industry.
@李盛强
For the new species of slate, I think we should learn from the glass industry. Through a long history of development, glass has been subdivided into aviation glass, curtain wall glass, tempered glass, architectural glass, laminated glass, etc.
Therefore, slate should also be subdivided according to application scenarios, such as furniture slate, cabinet door slate, decorative slate, etc. Of course, different spaces mainly meet different indicators and standards, so that slate can be better developed and widely used. .
@何金波
Rock slabs are like fabrics for clothes. If you want to use them in any scene, you have to cut them into what you want. The same is true for slabs. Depending on the application scene, the performance, color, thickness, etc. of the slabs will vary. different.
Our company mainly promotes the three major spaces of cabinets, balconies and bathrooms. The application of rock slabs in these spaces has the most outstanding performance.
Because slate is resistant to stains, high temperatures, acids and alkalis, and is easy to clean, it is used in countertops, cabinets, and door panels. Its service life is much longer than that of other materials, and there is no problem of deformation.
I am more optimistic about the application of slate in cabinet panels, door panels, and background walls.
@ Zhou Rongbiao
As a new species, rock slabs actually have both advantages and disadvantages.
The advantages are diverse surface colors and excellent physical properties. The disadvantage is that compared with materials such as wood, it is easy to break; in terms of processing, the company only considers the slate itself and ignores the matching of various accessories (hardware, aluminum); the price of slate products and processing compared with other decorative panels is expensive.
On the other hand, as a new species, how should rock slabs be matched with space? If you can consider combining slate and ceramic tiles to integrate home space, the market will be very large.
In fact, what really needs to be considered here is the issue of design. However, whether it is slate accessories or space applications, we all think about what kind of space and what kind of products consumers like. This is the most important thing.
@李亚民
In the past two years, I have participated in the formulation of rock slab standards for two major associations. To explain the definition of rock slabs in layman’s terms, large-size ceramic slabs with machinable properties are called rock slabs. The most critical point here is that they can be machining.
On the other hand, compared with ceramic tiles, rock slabs will have different special properties in different application scenarios.
The first is scratch resistance; the second is impact resistance; the third is the indicator of contact with food; fourth, if the slate is used on the refrigerator panel, we must consider the insulation; fifth,
If it is applied to a heating table, the thermal conductivity needs to be considered; fifth, if it is applied to an outdoor exterior wall, the solar reflection index must be considered; sixth, there is also stain resistance and acid and alkali resistance.
PART3. How can slate be implemented at the terminal?
@陈cong
On the design side, Xinyansu has done two things. One is to develop a model library to present spatial solutions with one click; the other is to provide training for designers, which is not only teaching in the model library, but also cultivating the whole project in the direction of customization. The ability to design plans and even configure soft decoration planners. In terms of processing, Xinyansu has a deep processing plant of 30,000 square meters. This processing plant not only provides production and processing facilities, but is also a business school for nationwide distribution. If the dealerWorkers, masters, and factory directors who need to learn processing can go to the new rock processing factory to learn. In addition, the terminal will also jointly set up processing plants with dealers, but all standards and guidelines will be output by the headquarters.
In addition, we have also set up a project team for slate paving. There will be IE engineers at the headquarters who are responsible for researching how to process it. After the research and development is completed, it will be given to each dealer. If there are problems according to the standards, they will be solved by the headquarters.
@Liang Shengqin The implementation of rock slab services should learn from the clothing industry. There must be "tailor shops" across the country, that is, the ability to cut, process, pave and install nationwide. As for the advanced customization of rock slabs, it is also related to the advanced customization of personal image of clothing. Different approaches but similar results.
Lao Niu summary:
In the context of rock slabs being a new species, today we talk about products all the way to processing. In fact, many things can be said for a long time if broken down, because there are too many unknowns that are worth exploring and interpreting.
Of course, I also hope that in the future we will not blindly discuss "what is rock slab" and "has the processing problem of rock slab been solved?", but also think about "various supporting designs of rock slabs, space application design", "terminal "Construction" and "Should the terminal introduce more product security and feature-rich experiences?" In this way, our vision will continue to move forward.
