New businesses, new missions, new leaps and bounds. In an era when mid- to low-end ceramic tile brands are still struggling to make meager profits by relying on promotions and alliances, how can agents seize market opportunities and find satisfactory and suitable ceramic tile brand agents? In this issue, let us visit Jiang Linshu, the Xi'an dealer of General Ceramics, to see why he chose to join General Ceramics and his true feelings about cooperative development.
About 70% of our performance comes from referrals from old customers
Good reputation is accumulated!
——Jiang Linshu, Xi’an dealer of General Ceramics
Believe in the brand and focus on investment
With 8 years of experience in the ceramic industry, Jiang Linshu has always had a unique personal vision for store management concepts. Along the way, he continued to look for opportunities and paid attention to the brand's development prospects. Mr. Jiang bluntly said, “Only by choosing the right brand and taking advantage of the momentum can we win the battle for a better future! In May last year, when we learned about General Ceramics’ investment promotion in Shaanxi, we immediately contacted the business manager at the headquarters and conducted a series of on-site investigations. Finally, the agency decision was made quickly."
In the interview, Jiang Linshu said: “As the consumer market matures, today’s consumers are more aware of brands and pay attention to product quality, cost performance and service, so I have been looking for suitable big brands to cooperate with; The General brand has high brand awareness and high cost performance. It has a complete range of products with rich colors and excellent quality. The factory has strong strength, so I finally chose General Ceramics."
Good products + good services, good reputation
“The best advertising is word of mouth, and the best endorsement is customer satisfaction. At present, about 70% of our store’s performance comes from return orders and referrals from old customers.” Jiang Linshu emphasized that “the traditional building materials industry belongs to Focus on categories at low frequency. Good products, good prices, good services, good experiences... these are all important."
“A good store attracts customers to enter the store, good products retain customers, and good services allow customers to finally pay. All of them are connected and indispensable.” Jiang Linshu emphasized again, “Consumers buy ceramic tiles not only. I want to buy single tiles, but more importantly, I want to buy an overall tile laying plan. I require the store sales team to be familiar with the design drawing software used, quickly design the home, and present the whole house design effect to consumers through intuitive design effect display. , outline the ideal home in users’ minds. ”
Working together, we have a bright future
Market consumption is always changing and emerging in endlessly. The new Xi'an showroom of General Ceramics, which focuses on consumer experience, covers an area of over 1,000 square meters and has a team of about 15 people. The entire team has a clear division of labor and cooperates with each other to run the store vigorously and achieve good sales in just one year. Performance, of course, is also inseparable from the company’s strong support.
Talking about the most touching thing about joining Jiang Linshu, he mentioned, "As an agent for General Ceramics, I deeply felt the attention and care of the leaders and team at the headquarters. During the store building process, dedicated personnel from the headquarters participated and guided the whole process. Thanks to the company’s all-round support from store location selection, decoration design, sample selection and matching, to staff training and opening planning, the Xi’an store easily and quickly entered a good operating state in the early stage. ”
When talking about future development plans, Jiang Linshu said confidently: "We are following the right development direction and will only get bigger and bigger. The general has developed a strong brand strength so that our franchisees have no worries." . I am confident that in the next 2-3 years, we will open brand image stores in various counties and districts in Shaanxi, so that the General brand can enter thousands of households in Shaanxi, so that customers can buy good products and enjoy good services at their doorsteps.”
The beautiful vision of Xi'an General Ceramics is just around the corner!
