The word "involution" has become popular from 2020 to the end of 2021, frequently appearing on the Internet and in real life. Involution copywriting such as "I would rather exhaust myself to death than involve my classmates to death" once became an Internet meme.
Not long ago, a screenshot of a top student from Fudan University hit the Internet. It clocked in 1,424 times and lasted 2,323.5 hours... which aroused heated discussions among netizens. Regarding this kind of learning method, many netizens have said that people who are better than you work harder than you.
Involution has become an unavoidable topic in life and work. Looking back at the ceramic industry, in the 1980s, under the background of reform and opening up, China's building ceramics and sanitary ware industries began to flourish. develop. Today, 30 years later, China's output of construction and sanitary ceramics has ranked first in the world. With the changes in the market, according to the statistics of the "White Paper on the Development of China's Architectural Sanitary Ceramics", the annual output of ceramics in China has shown a gradual downward trend. Architectural ceramics companies above designated size have also shown a downward trend in the past three years. The industry's Development has been saturated and has entered a stage of real reshuffle.
In addition to the saturation of the ceramic industry itself, coupled with the impact of rising raw material costs on the supply side, the continued decline of the real estate market, and the thunderstorm of Evergrande Real Estate, since this year, the impact on ceramic brands has Growth brings a lot of pressure. In such a severe market environment, the industry is talking about existing competition, lowering the market, B-end services, segmenting tracks, repositioning, etc. Some companies have launched listing counseling and relied on the power of capital to solve the problems of corporate survival and development. question. The editor doesn't know much about capital, but the essence of business is a competition without smoke. Products are like weapons. No matter how you change, you still cannot do without the core competitiveness of the product.
Product homogeneity is the result of the full development of every industry. After more than 30 years of development in the ceramic industry, it is difficult for consumers to find differences among the changes in designs, colors and processes. Therefore, the functionalization of ceramic tiles has also been a topic of debate among major brands in the past few years. There are roughly two voices, some think it is a gimmick, and the other think it is a new track. There are currently brands of functional tiles launched, incomplete statisticsThere are Dongpeng, Jianyi, Guanzhu, Nobel, Tete, Zhuoyuan, Asia, etc. There are dozens of large and small companies. Although they all promote air purification and improve the living environment, in terms of functionality, there is no difference between the products. The difference is difficult to judge with the naked eye. But what’s interesting is that unlike other companies, TeTe does not just launch a series of products with one function, but directly changes the brand name to TeTe Negative Ion Tiles, which is a bit like burning the boat.
For this reason, the editor also went to the National Patent Network to inquire about the authorization status of such patents, and found that in 2007, the special brand obtained the invention patent authorization for negative ion ceramic tiles, which is the first patent in the industry. The earliest brand. Although it has been more than ten years since the patent was obtained, the acceptance of this product in the minds of consumers is not very high. In the process of going to the market, many consumers still expressed confusion and confusion when hearing about negative ion ceramic tile products. Doubtful, so the negative ion function is a conceptual hype after involution? Or is it a technology product of genuine value? Worth discussing and researching.
For this reason, the editor also went online to learn and collect a lot of knowledge about negative ions. Baidu Encyclopedia explains: Air negative (oxygen) ions are single gas molecules with negative charges and The general term for hydrogen ion groups. In natural ecosystems, forests and wetlands are important places where negative (oxygen) ions are produced in the air. It has a regulating effect in air purification and urban microclimate, and its concentration level is one of the indicators for urban air quality evaluation. At the same time, I also saw in a video interview that Academician Zhong Nanshan said: "Dinghu Mountain has a high negative ion content and is a good place to wash the lungs." Therefore, it is common knowledge that negative ions can improve the air, but how can there be negative ions in ceramic tiles? ? Special brand promotions also emphasize that negative ions can effectively precipitate indoor formaldehyde and purify the air. So are negative ion ceramic tiles real and reliable?
According to the interviewer, Te Te Te won the Nanshan Award personally presented by Academician Zhong Nanshan, a meritorious figure in China, in November, and the following month won the "Long-lasting Antibacterial Air Purification Function Tile Research and Development, Evaluation, biological effect research and industrialization" scientific and technological achievements identification. This appraisal broke the record of "zero" scientific and technological achievements for functional ceramic tiles. Many experts on site included Academician Hou Li'an of the Rocket Force Engineering University of the Chinese People's Liberation Army and Professor Yang Jinlong of Tsinghua University. They gave their best opinions on this research. High rating.
The editor believes that I have already given the answer, which is to make products seriously, conduct research in a down-to-earth manner, and truly provide consumers with benefits.Welfare!
