On December 25, KLAX Jinyanban Home Furnishing held the "Think Different, Be Different" brand conference and national investment conference in Foshan. During the period, it not only released the new 2022 Brand strategy, hundreds of new slate products have been launched, and major distribution policies have been interpreted to support the growth of the distribution side, and all-round release of strength information such as platforms, products, ecology, and national development plans. The event site was based on a sense of high-end and technology, allowing guests to explore the ultimate charm of KLAX in an immersive atmosphere. It can be seen that KLAX Gold Slab Home Furnishing launched with full force from the beginning, and presented KLAX Gold Slate Home Furnishing's comprehensive vision for the future of pan-home furnishings, opening a new chapter for the brand, and then realizing its own transformation and further affecting the market.
▲KLAX gold slate home furnishing brand conference entrance channel
This brand launch conference invited He Qian, chairman and general manager of Jinyitao Group, Li Qin, general manager of Jinyitao Group’s gold slate business unit, and Dr. Yin Hong, secretary-general of Foshan Ceramics Industry Association and professor of South China University of Technology. , Mr. Philip Pu. Ye, the famous Chinese cross-border creative designer in Malaysia, Mr. Zhang Zhonghai, the person in charge of Qingdao INXpark Hard River Home Park and Shaohaihui Foshan Supply Chain Base, and other guests and colleagues of Jinyitao attended and gathered together at Foshan Marco Polo Hotel held a signing ceremony with representatives of the first batch of KLAX gold slate home furnishing dealers across the country to jointly draw a grand map of KLAX gold slate home furnishing brand building.
▲KLAX gold slate home brand conference site< /span>
01 Adhere to using technology to create unlimited possibilities
The KLAX brand was officially established in 2019. After three years of operational preparations, it will officially launch global investment in 2022. During the brand preparation period, KLAX made great efforts and put forward the slogan "Keep Lasting Advanced-technology for X Desig" (Keep Lasting Advanced-technology forn), adhere to the deep integration of digital technology and physical manufacturing, and empower the transformation and upgrading of traditional operating models. With industry-leading products and services, KLAX gold slate furniture has appeared several times at the Guangzhou Furniture Fair, Shanghai Kitchen and Bathroom Fair, and Tanzhou Ceramics Fair. This time, it is fully prepared and vows to give the market a perfect score. Answer sheet.
At the press conference, Dr. Yin Hong, secretary-general of Foshan Ceramics Industry Association and professor of South China University of Technology, first gave a speech to share trends in the slate industry. He proposed that slate is changing the basic ecology of the ceramic tile industry and breaking the ceiling of ceramic tile applications. It will be a new trend to export slate home furnishings as an overall space solution, and multi-category integration will be a direction for future marketing development.
▲Dr. Yin Hong, Secretary General of Foshan Ceramics Industry Association and Professor of South China University of Technology
Good marketing is inseparable from a good strategy. Li Qin, general manager of Jinyitao Group’s Jinyan Slate Business Department, gave a speech on the “Golden Slate Home Furnishing Brand Strategy Release”. He first told the story of the founding of the KLAX Golden Slate Home Furnishing Brand. We adhere to the concept of 18 years, and its product logic is to adapt to the market demand for modern style slate and slate home spaces. Under the condition that KLAX Golden Slate Home Furnishing has four comparative advantages: product advantage, brand advantage, service advantage and store advantage, the brand's strategy for the next three years has been established: laying the foundation, expanding influence, building the brand, and maximizing store efficiency.
▲Li Qin, General Manager of Jinyitao Group’s Gold Slab Business Department< /span>
02 Major new products and store releases
Mr. Li Deying, R&D Director of Jinyitao Group, launched the new KLAX gold slate product. High-end is the industry trend, and the demand for matte surface products will show explosive growth. The eight major series released this time, hundreds of new products, and the latest 5D technology of KLAX gold slate boards are all demonstrating international creativity and industry excellence.Leading productivity. With strong production capacity and high-precision science and technology, we have developed industry-leading processes such as digital mold carving and semi-polishing, digital mold flashing and drying, diamond flashing for three degrees, and imitation stone brushing and polishing, building a complete range of specifications and high-quality products. Rich, professional-grade product system with unlimited designs.
▲Li Deying, R&D Director of Jinyitao Group
The design concept of KLAX gold slate exhibition hall is very different from the traditional exhibition hall design concept of "product-themed". Mr. Philip Puye, a famous Malaysian Chinese cross-border creative designer, explained how to interpret the "pure space" masterpiece at the press conference, bringing the official launch of the KLAX gold slate fashion showroom, making "KLAX fashion space" transcend products At the level of space display, it is more like a comprehensive experience center created for consumers.
▲Famous Malaysian Chinese cross-border creative designer Philip Pu Yip< /span>
03 KLAX gold slate home furnishings set sail
After Mr. Liu Xingzhong, General Manager of Brand Marketing of Jinyitao Group’s Jinyan Slab Business Department, took the stage to announce the 2022 investment policy for KLAX Jinyan Slab Home Furnishings, the launch ceremony of the KLAX Golden Slate Slabs Home Furnishings brand officially started. This not only symbolizes The launch of a new brand also promotes the steady development of Jinyitao Group's "one core and two wings" business ecological layout. Subsequently, Mr. Li Qin, general manager of the Jinyitao Group’s Jinyan Slab Business Department and deputy general manager of the Management Center, signed a strategic cooperation agreement with Mr. Zhang Zhonghai of Qingdao INXpark Hard River Home Park. Looking into the future, the two parties will carry out in-depth cooperation in many aspects. , mutual innovation and development, and sustained win-win results.
▲KLAX gold slate home brand launching ceremony
▲KLAX gold slate home brand and Qingdao Hard River INXpark Hard River Home Furnishing The park signs a strategic cooperation agreement
▲KLAX gold slate home brand has signed cooperation contracts with dealers in various cities
At the end of the press conference, He Gan, chairman and general manager of Jinyitao Group, summarized and delivered a speech at the press conference and investment promotion meeting. There is no outlook without summary, and there is no future without planning. As an excellent company, Jinyitao Group not only fully understands the industry ecology, but also has an insight into the times. Amid the upsurge of physical enterprises upgrading their business models, the KLAX gold slate brand has been exploring innovation under the guidance of Jinyitao Group's high-end leadership and "one core and two wings" business strategy, and has obtained the lead in the layout of new production lines of slate and digital intelligent production bases. With fruitful results, He Gan said that he is full of confidence in the future of the KLAX gold slate home furnishing brand.
▲He Gan, Chairman and General Manager of Jinyitao Group
Gather all our efforts and embark on a new journey! Holding the brand press conference and national investment fair is not only a new appearance of KLAX Golden Slate Home Furnishing to the outside world, but also represents the beginning of a new journey. As the pioneer of slate home furnishing brands, KLAX gold slate home furnishings will lead consumers to create new products with renewed product strength, original design strength, strong brand strength, and the brand proposition of "adhering to technology to create infinite possibilities". A more modern lifestyle leads brands and industries to achieve high-quality development.
