Win by opening the door, win in the Year of the Tiger. Facing the ever-changing market environment, ICC Ceramics has always believed that there is no end to learning, constantly strengthens the building of a learning team, and meets higher and newer challenges.
On February 21-23, 2022, ICC Tile held "Coherence Gathering" events in Yiwu in East China, Zhuzhou in South China, Kaifeng in West China, and Linyi in North China, four representative cities in the four regions. Let’s work together to embark on a new journey” ICC Tile’s first quarter 2022 regional training. Start a new 2022 with learning and improvement.
01 comprehensive improvement, armed terminal ICC TRAINING
Only by understanding can we be confident when facing consumers and convince them.
The learning of professional knowledge and a clear understanding of the brand are very necessary and important for the terminal. At the beginning of the training, each district carried out an explanation of "ICC Brand History", leading everyone to get closer to ICC and gain an in-depth understanding of the brand.
Next, each region will elaborate on the ICC 2022 new product positioning, sources of inspiration, design concepts, manufacturing processes, etc., to prepare for better entry into market competition. It helps the dealer team fully understand the process characteristics and related knowledge of the company's new products, and can independently promote new products.
In terms of product research and development, ICC Ceramics has always spared no effort to innovate and develop new products. This time, the new Infinity 189 series products that are about to be launched are more fashionable and novel in design and better meet the needs of market consumers.
02 Big names share to help terminal ICC TRAINING
In this training, each major region also specially invited outstanding dealer representatives to share their valuable business experience to help other dealer teams improve their design matching, sales skills and other skills.
In order to give everyone a clearer sales concept, truly understand customer needs, and promote order negotiation, the specially invited speakers will dig deep into and teach the secrets of store operation and order negotiation skills. They also answered on-site questions that students encountered in actual work.
Vivid explanations and classroom interactions make learning time pass quickly in a pleasant atmosphere.
03 Image optimization, winning at the terminal
As the final image of the brand, the terminal store plays a decisive role in promoting product sales and enhancing brand awareness. This training outputs the 2022 store vivid standard content to the dealer team to help optimize the brand image. upgrade.
Combined with actual cases, it elaborated on the standards of ICC terminal stores, and demonstrated ICC's ultra-high store management standards to students on how to better receive customers and avoid customer complaints. The students present benefited a lot. They listened attentively to the knowledge taught by the trainer, combined it with their own experience, and carefully absorbed the professional knowledge.
Finally, each major district organization also visited local ICC terminal stores to communicate and share face-to-face with the local team. The students expressed their opinions one after another, which brought a successful conclusion to this learning trip.
ICC Ceramics has always been committed to building the best team, regularly organizing different types of training and learning, improving the comprehensive capabilities of the team through continuous learning, providing better services to terminals with rich knowledge reserves, and constantly injecting into brand development New thinking, new energy.
