Through the new refining and creation of Jinduo Tile's "Quality and Beauty Thousand Stores", the space is endowed with intuitive feelings and emotional meaning to achieve terminal success.
——Yan Lijian, General Manager of Jinduo Ceramics Brand
The SI image of the terminal store is a symbol of a corporate brand. The SI image with good looks and complete functions not only showcases products to consumers, but also enables consumers to better understand the company's culture, helping companies achieve the perfect combination of brand culture and terminal sales, enhance the brand's comprehensive strength, and occupy the high ground of industry development.
With the rise of the experience economy, the emotional appeal of "pleasing oneself" is rising. The new mainstream consumer group pays more attention to "appearance". Young users’ demand for “good looks” is actually their pursuit of a better life. Jinduo aims to satisfy users' yearning for a better life, making ceramic tile carriers the link points of homes and conveying the concept of a better life.
Jinduo launched the "Thousands of Quality and Beautiful Stores" program last year, committed to bringing "quality and beautiful life" to thousands of households. Jinduo upgrades the SI image of its terminal stores and creates a new "young" aesthetic life center, which is an important part of the "Thousands of Quality and Beautiful Stores" plan and an important step in launching in-depth dialogue with consumers.
Jinduo's creation of the "New "Light" Year Aesthetic Lifestyle Museum" is based on the brand concept of "quality and beautiful life". It combines life aesthetics and humanistic sentiments in design, injecting more modern aesthetics into "home" and creativity, so that people’s quality and beautiful life goes beyond imagination.
Facade
Facade renewal: Optimize the door structure, integrate the body blocks, highlight the focus of the image, and pay more attention to the unity and continuation of decorative shapes and language, so as to attract customers.
▷ Layered textures, concrete aesthetics stand before your eyes◁
Different aspects show the artistic image of Jinduo. Space gives way to materials, leaving space for people, giving people more desire to communicate.
The natural white and gray cement texture and metal texture image product walls and the black stone texture art installation at the entrance, several different textures are organically integrated in the space, expounding a new mystery and attraction to the space. force.
Corporate image area
Increase the corporate image area: Use simple and neat block design to make the space more overall and grand, create a good exhibition hall atmosphere, and let the corporate image be deeply rooted in people's hearts at the first time.
▷ The dependence of light and shadow creates aesthetic resonance in silence◁
The entrance is narrowed, and consumers have more desire for exploration and imagination. The curved geometric shapes of the walls and ceiling fall from the sky, echoing the plane curves and highlighting the sense of strength.
Light and shadow are interdependent, and the linearity of light highlights the content expression of the Jinduo brand. While creating tranquility, it also reflects the power of quality and beauty.
▷ The intersection of time and space, let aesthetics wait for those who come to appreciate it◁
The intuition of spatial expression is integrated with precise construction, and the collision of different materials creates a harmonious beauty.
The intersection of time and space, the phase of light and shadowMeet and outline the lines to the extreme. The silent gesture of shadow, the gentleness and ease of light, and the materials quietly blend into the scene, all just waiting for the arrival of consumers.
Aesthetic joint area
Add aesthetic co-branding area: Use products to connect with brand theme colors, unify the exhibition hall tones, and create "logical" combinations that will keep consumers recalling them afterward.
▷ Poetic landscape, enriching imagination during a walk◁< /span>
Using architectural blocks combined with natural landscapes can make people stop and slow down time in the interspersed combination of spaces. You can see the colors in the forward light, and you can enjoy the outline in the backlight. The same thing has different emotional expressions under different lights and shadows.
The space is soothing and makes people want to find out more.
Product experience area
Renewal of the product experience area: maintain the integrity and continuity of the functional design of the experience area, and enrich the product space application display. It shows the plasticity and vitality of the product itself and forms a unique and distinctive brand tone.
The display in the non-physical space broadens people's senses. The green background exists inside the exhibition hall, allowing for a vague dialogue with the process of people's activities. Let the space experience not be defined, start from the soul.
▷ Light and shadow give product display a moreSo many possibilities ◁
The heavy sense of volume is organically combined with the image background of the secondary entrance, interpreting the image display space with a unique design language.
The combination, attachment, and integration of three-dimensional space and two-dimensional space give the space a sense of layering and penetration, which enhances the sense of ritual and experience.
The light dance of light and shadow reminds people of the true joy of life.
▷ The collision of textures allows the artistic beauty to extend infinitely◁< /span>
The delicate surface of the material gives light more freedom. It is well-organized but has rich visual experience.
The minimalist tonal style reflects the tension of the product itself, while the low-key rendering materials give simple expression in the space.
The sense of plain space is closer to the fashionable aesthetics of today’s young people. Simplicity is great beauty.
Concentrated material selection area
Renovation of the centralized material selection area: reduce the lighting in public spaces, focus on displaying products, and use appropriate lighting to make people feel relaxed and comfortable.
▷ Warm and elegant, people can indulge in time and enjoy the texture◁
The material itself and the structural expression are integrated, giving the space a sense of depth and time and space. The entire space shows a progressive sense of beauty in terms of vision, texture, and details, which fully expresses the quality and beauty of the product.
Abandoning impetuosity and being simple and extraordinary is the advanced sense of space.
VIP Negotiation Area
Add a VIP negotiation area: enhance brand culture implantation, and the combination of high-quality products and image background creates a strongThe strong visual impact is refreshing and strengthens the brand impression.
▷ Humanistic aesthetics, giving peace of mind and comfort◁
Designed through an open approach, with simple and flowing straight lines and broken lines, the static product display adds more spirituality.
Return to nature, not indulge in vulgarity, nor limited to luxury. The teahouse pays attention to the atmosphere of the space. By adjusting the comfortable scale of the space, it highlights the humanistic spirit and makes the aesthetic space more unique.
▷ The details are touching and convey the sense of story with a unique atmosphere◁
To a certain extent, space creation is similar to film creation. Through every detail, the complete "story" shaped by the creator is conveyed to the visitor.
New "Young" Year Aesthetic Life Museum
Jinduo’s upgrade of the terminal SI image standard system this time strengthens the terminal image, allowing consumers to gain the ultimate user experience, empowering store design, and helping dealers seize market terminals.
In the future, Jinduo will continue to form brand characteristics in terms of image, products, services, etc., stick to its quality commitment with ingenuity, build terminal quality and beautiful space stores, and bring a new quality and beautiful life to thousands of households.
