On August 2, the initial public offering prospectus (application draft) of New Pearl Group Co., Ltd. was made public on the electronic information disclosure platform of the capital market, announcing that it planned to be listed on the Shenzhen Stock Exchange Listed.
01
Raised 2.009 billion yuan
For 6 investment projects
The prospectus shows that New Pearl Group will issue no more than 414,026,666 shares this time, no less than 10% of the total post-issuance share capital, and no more than 25% of the total post-issuance share capital. The shares issued this time are all new shares issued to the public. , the company’s original shareholders do not offer shares to the public.
It is reported that New Pearl Group plans to raise 2,008,867,400 yuan this time. The net amount of actual raised funds after deducting issuance expenses will be used for 6 investment projects.
The first is the second phase technical transformation project of the new energy-saving and environmentally friendly panel project, which is planned to use 628 million yuan; the technical transformation project of Hubei Xinmingzhu Green Building Materials No. 1 production line is planned to use 277 million yuan; the third is the research and development of ceramic technology and materials It is planned to use 109 million yuan for the center construction project; the fourth is the brand upgrade construction project, it is planned to use 390 million yuan; the fifth is the digital intelligence platform construction project, it is planned to use 146 million yuan; the sixth is to supplement working capital, it is planned to use 460 million yuan.
02
Revenue in 2021 8.493 billion
Profit has fallen for 3 consecutive years
The prospectus also announced the financial situation of New Pearl Group from 2019 to 2020, of which operating income was 8.063 billion yuan, 7.835 billion yuan, and 8.493 billion yuan respectively, and the net profit attributable to the parent after deducting non-profit items was 1.22 billion yuan and 969 million yuan respectively. yuan, 550 million yuan.
New Pearl Group explained in its prospectus the reasons for the fluctuations in operating income and the decline in profits. Affected by the capital turnover difficulties of some downstream real estate customers, the company's receivables incurred large impairment losses. From 2019 to 2021, the amount of credit impairment losses reached 81.1725 million yuan, 532 million yuan, and 782 million yuan respectively. In addition, due to the impact of the COVID-19 epidemic in 2020, the company's production and shipments were affected in the first quarter, and the operating income for the year declined; in 2020, affected by price fluctuations in the international energy market, the prices of natural gas, coal and other energy sources increased significantly, and production costs increased significantly.
In the first quarter of this year, newMingzhu Group achieved operating income of 1.115 billion yuan, operating costs as high as 908 million yuan, and net profit attributable to the parent company after non-compliance deductions was only 55.4542 million yuan. It is worth noting that in 2021, New Pearl Group’s distribution model revenue accounted for 73.25%. In the first quarter of 2022, its distribution model revenue accounted for 82.55%.
03
Development plan for the next three years
Four major measures are planned
In view of the development plan for the next three years, New Pearl Group stated that the company will take this listing as an opportunity to continuously improve the operation and management system, standardize the corporate governance structure, and continue to improve product quality, cost and quality through R&D investment and technological transformation. To achieve competitiveness in terms of performance, the following four major measures will be taken.
In terms of manufacturing upgrades, New Pearl Group will carry out technological transformation of the existing production base, carry out informatization upgrades for major equipment, introduce automation and intelligent technologies and systems, and realize intelligent, informatized and intensive ceramic production, and further Improve the company's comprehensive competitive strength.
In terms of technological innovation, New Pearl Group will continue to strengthen innovation capacity building, increase investment in R&D and design innovation, and promote the ceramic industry in the direction of energy conservation, environmental protection, and green development through industry-university-research cooperation and project introduction on the basis of independent innovation. change.
In terms of brand operation, New Pearl Group will rely on its existing brand, design, R&D and channel advantages to continuously improve customer experience, consolidate and enhance the reputation and loyalty of each brand, and at the same time expand brand influence in the field of new retail models through the Internet force.
In terms of organization and human resources, New Pearl Group will further optimize the organizational structure and functional settings, and establish and improve corporate incentive and restraint mechanisms. Attract outstanding talents through continuous improvement of the salary system, equity incentives, bonus plans and other methods that adapt to the capital market and enhance the competitiveness of human resources.
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On August 8, 2021, New Pearl Group held the founding meeting and the first general meeting of shareholders. At the meeting, all shareholders reviewed and approved 19 proposals related to the preparation of New Pearl Group Co., Ltd., and unanimously agreed The overall change was made to establish New Pearl Group Co., Ltd.
New Pearl Group has released the signal of "official launch of listing" and now has taken another substantial step towards the goal of listing. Can this "ceramics aircraft carrier" with the largest annual production capacity in the country successfully land in the capital market?field, we will wait and see.
