This place is very strange. The stores are concentrated but the supply exceeds the demand? ｜Terminal Research (Wuxi Station) 2

China Ceramics Network (Author: Yi Ya) "Although business in Wuxi is difficult, everyone is struggling to find a store."——The phenomenon comes from the current anxiety of some merchants in Wuxi Zhongchu Building Materials Market. The phenomenon is also similar to the demolition of Shanghai Evergrande Building Materials Market and Jiuxing Building Materials Market in 2017. The scene at the time(Article published by Shanghai Station Terminal Market Research Institute in 2018"Market demolition intensifies the reshuffle process"), because self-storage building materials After the famous store across the street from the market was demolished and converted into the second store of Easyhome Wuxi, Zhongchu Building Materials Market, which had been rumored to be "unstable" for many years, finally issued an announcement in June this year that it would be officially demolished by the end of September. Therefore, “at least 20% of the merchants in Zhongchu Building Materials City left Tao after dismantling their stores.In the porcelain industry, 10% of merchants want to stay on Xihu Road but find it difficult to find a suitable location. Now Juranzhijia (former Famous Brand City) received money from more than 300 interested merchants in 2018, but only 10 were selected in the end. ” - A local ceramic dealer revealed that this has created a situation of “more monks and less rice”.

There are still 2 months until demolition

The good times of the past

"Buy building materials on Xihu Road Street" - it became a habit of Wuxi people more than 30 years ago, so if you like《Wuxi What are the characteristics of the market? Check out the unfinished ceramic tile brands | Terminal Research (Wuxi Station) 1》The phenomenon described in - "Large-scale building materials with ceramic tile product sales in Wuxi City There are at least 15 more in the market".Among them, Zhongchu Building Materials Market was founded in 1992 and formed in 1997 With a certain climate, from the initial two rows of stores near the road to the attached ceramic warehouse, it covers an area of ​​more than 100,000 square meters, gathering large and small mid-range, high-end and low-end ceramic tile brands. According to several people who have been doing business in the Zhongchu Building Materials Market for more than 20 years. Explanations from old merchants: From the beginning there were only more than 10 ceramic tile brands to now more than 300The Zhongchu building materials market is in a unique geographical environment, but the rental cost of Xihu Road is the same. Lowest market

A driver waiting to pull goods in China Storage Building Materials City

"Looking back at that time, there were several orders a day for people who came to buy ceramic tiles automatically. Consumers were like going to the supermarket, and we didn't have the ability to sit down and drink tea like we do now. . "Almost 80% of the merchants in Zhongchu Building Materials Market are from Fujian.

"For businesses whose stores have been demolished and are difficult to transform, we can build a platform together. Xiangjiang Building Materials has changed its name to 'Xiangjiang Sharing Platform'.I have been making ceramics in Wuxi for 31 years, and Jinduo ceramic tiles for 19 years. In the past, I mainly focused on engineering. The original exhibition hall of Pincheng was 1,000 square meters, and now the new exhibition hall is 2,000 square meters. The purpose is to develop the home improvement channel. In this era of teaming up for warmth, the first thing to do is to build a team. The target number is 40 to 50 people, of which 50 are allowed. % of our staff have become partners, allowing them to better serve our designers, real estate developers and community property owners, and also develop distributors in local stores or towns. I called my son who is doing cloud computing in Canada back to be responsible for the promotion of the platform. I believe that young people have a better understanding of the lifestyle of young consumers."< strong>——Others are reducing the exhibition hall area, laying off employees, etc., but Wang Meixiang is “going in the opposite direction.” For her, working in the ceramic industry means working hard without leaving her inherent life.

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Time:7th 20th 11: 00

Interviewer:Wuxi European and American Ceramics Dealer Xu Shanling span>

Classic sentence:"Ginger is still spicy when old, but it has The second generation Tao who thinks will do better than the older generation "

Wuxi European and American Ceramics Dealer Xu Shanling

"I started to take over the ceramic business of my parents-in-law in 2011 and have been doing Wuxi European and American ceramics for 13 years.The first and second floors of the Zhongchu store here total 2,000 square meters, because the older generation believes that if the business is doing well, the store must be large, but now consumers are more inclined to ambience consumption, and in the past, retail and engineering each accounted for 50%, but Nowadays, sales channels need to be changed. 80% of the natural customer flow is to bring designers to purchase products. Therefore, the home decoration designer channel must be transformed and upgraded, starting from the store. So, at the end of 2018, we found a new 400-square-meter exhibition hall in a high-end store. What we need to do in the future is to adjust the store structure. For this purpose, we also found a senior professional manager in the industry. >" - Young, beautiful and talented people are probably the post-90s generation like Xu Shanling, the backbone of the future market.

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Time:July 20, 14: 00

Interviewer:Wuxi Jinke Ceramics dealer Wang Jinchi

Classic sentence:"Those who start in this business will not be easy. Give up. "

Wuxi Jinke Ceramics Distributor Representative (right)

"I have been working in ceramic building materials in Wuxi for 25 years. From the best-selling 15×15㎜, 30×30㎜ and 15×20㎜ ceramic products, I have made So far, the best-selling ones are 800×800㎜, 900×900㎜, and 600×1200㎜. There are still many things that a shopping guide and salesperson in the ceramics industry needs to know. For example, you need to be able to read drawings, communicate with customers, and settle accounts, so it is difficult to recruit suitable talents. Our Zhongchu store is 1,600 square meters. Already lived in Huaxia Home Furnishings before the demolitionI found a stand-alone shop across from the harbor. You can control the time of a stand-alone store by yourself, which is more convenient than opening a store in a store. The next step is to rebuild the team. "——Fujian people who are cautious in words and deeds.< /p>

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Time:7th, 20th and 15th: 00

Interviewer:Wu Jinxian, a dealer in Wuxi Inno Ceramic Tiles

Classic sentence:"Although I don't read much, I can Endorse your life step by step and stick to your original intention of making bricks well "

Wuxi Inno Ceramic Tile Dealer Wu Jinxian

"I made Wuxi's Inno Ceramic Tiles in 2016, but I have been engaged in the ceramic industry in Wuxi for 14 years. I have witnessedWuxi has grown from being a big city to a big city more than ten years ago. Midea stores have transitioned to a small and beautiful specialty store model. A certain brand once had a store of 10,000 square meters in the Zhongchu Building Materials Market. I was there recently. I am busy with the renovation of the new showroom of Huaxia Home Furnishing Port. People from the Inno Ceramics headquarters, including the boss, came to Wuxi 6 to 7 times to select the location for my new showroom. They took it very seriously, so whether it was hard decoration for the new showroom When it comes to soft furnishings, I listen to the manufacturers. When I chose a ceramic brand agent before, I looked for brands with potential, not large-scale brands. I believe I made the right choice, and the opening of the new showroom in August will definitely raise the brand’s profile in the local market ”——In Wu Jinxian’s view, Local ceramic brand operators aged 30 to 40 are more willing to accept new things and have a deeper understanding of brands.