On February 27, the Central Committee of the Democratic League announced 46 proposals to be submitted to the National Committee of the Chinese People's Political Consultative Conference.
Among them, a proposal titled "Concentrated Rectification of the Pseudo-Tech Market to Purify the Technological Innovation Environment" was proposed. Over the years, pseudo-tech products such as dark matter shampoo, quantum pendants, negative ion ceramic tiles, graphene underwear, and nano massage chairs have been It floods the market and harms the interests of the masses. At the same time, it affects genuine scientific and technological innovation products and disrupts the scientific and technological innovation environment.
To this end, the proposal recommends that in the review of scientific and technological products, the Market Supervision Administration should be the main one, and the competent departments involved in specific products such as the National Health Commission and the Food and Drug Administration should actively cooperate and strictly review. In advertising, the Propaganda Department, Cyberspace Affairs Office, Supervisory Committee, Corruption Correction Office, Communications Administration, State Administration of Radio and Television, Press and Publication Administration and other departments must establish clear and complete feedback mechanisms and actively accept complaints from consumer associations and ordinary people. . Public security departments will severely crack down on illegal activities such as false propaganda.
The proposal to “concentrate on rectifying negative ion ceramic tiles” may give a heavy blow to the chaotic negative ion ceramic tile market.
Chaos
"Can cure hair loss, there are negative ions on the carton..."
Since 2017-2018, negative ion ceramic tiles have become a "hot" product in the industry. During the peak period, almost all large ceramic companies in Foshan launched a series of negative ion ceramic tiles. Looking across the country, there were more than 100 companies launching negative ion ceramic tiles at that time. Hundreds of companies, for a time, negative ion ceramic tiles, ecological stone, health bricks, aldehyde removal bricks and other products were overwhelming, dominating the screen at major exhibitions.
However, when negative ion ceramic tiles were the most popular, the market was also the most disordered. Many industries and consumers were full of distrust of this product and questioned, "Whether it can really release negative ions, will the radiation affect it?" Will it exceed the standard? ”
On September 7, 2020, at the cloud conference of the negative ion ceramic tile group standard "Ceramic Tiles that Can Induce Air Negative Ions", Miao Bin, President of the China Building and Sanitary Ceramics Association, also said that in recent years, due to the uneven level of enterprises , some negative ion ceramic tile products have false and exaggerated publicity.
“Promote human metabolism, enhance immune system, provide energy, sterilize and disinfect”…...There are many similar publicity effects on negative ion ceramic tiles on the market, and some merchants even say that negative ion ceramic tiles can "treat hair loss."
Previously, an industry insider in Foshan told that the Guangdong Provincial Industrial and Commercial Department had randomly inspected a batch of "negative ion" ceramic tiles, and the results showed that they were no different from conventional products and did not contain negative ions at all. Then they found the manufacturer, and the manufacturer's explanation was laughable. "Cartons contain negative ions".
From the beginning of the birth of negative ion ceramic tiles, the industry's vision was to use negative ions to successfully integrate concepts such as environmental protection, greenness, and health care into bulky ceramic tile products to satisfy consumers' environmentally friendly and healthy quality life. However, this good book has been A group of monks had a wrong idea, causing some negative ion ceramic tiles to become distorted and turned into marketing gimmicks, resulting in a mixed market.
There are many similar cases in the terminal market.
In 2019, a consumer in Mianyang, Sichuan purchased negative ion ceramic tiles worth 13,000 yuan on Taobao. However, after the decoration was completed, the consumer believed that the merchant had falsely promoted and defrauded consumers when selling the products. , so he took the merchant to court and demanded compensation of three times the price of the goods.
In this case, which was heard by the People's Court of Mianyang High-tech Development Zone in Sichuan Province, the merchant attached the test report results: "The Guangdong Provincial Microbial Analysis and Testing Center tested the formaldehyde removal rate of the negative ion full-body marble tiles it sold, and confirmed that it was sent to The formaldehyde removal rate of the inspected product was 83.3%.”
Finally, the court made a first-instance judgment in accordance with the law: "It cannot be determined that the merchant has engaged in false or misleading advertising and will not support the consumer's compensation."
Although, according to the verdict of the case, the merchant won the case, the chaos in the negative ion ceramic tile market is self-evident.
(The article is reproduced from Ceramic Information)
