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2021 is a year of great changes in the industry. Products, channels, and models have all ushered in a new round of changes. The new era, new ideas, and new marketing are issues that every enterprising person must face.
In recent years, in the fierce market competition environment full of opportunities, challenges and choices, Melco Marble Tiles We have been keenly aware that we must have a large enough volume to fight for the right to survive and speak at the top, and to have enough strategic space to build a strong brand.
As of 2021, Melco Marble Tiles already has more than 500 regional dealers across the country. The volume radiates across the country, comprehensively improving the efficiency of terminals in new retail, and injecting a boost into brand upgrades in 2021!
2021 is extraordinary for Melco Marble Tile and is worthy of pride!< a href='https://www.ceramicschina.com/pinpai/view_238.html'>Melco Marble TileWith strong strength and modern, youthful and innovative brand development strategy, multi-channel, all-round Promote output in all directions, obtain more high-quality traffic for enterprises and even terminals, and leverage new brand value.
In 2021, more exciting and fun new marketing will be launched, and six new actions will lead the brand in a new direction.
01 NEW PRODUCT / NEW PRODUCT
Continue to adhere to product innovation and launch five new series in 2021: Mirror Marble 2.0 Series, Mocha Modern Brick Series, Classic Marble Series, Raw Stone Series, and Imported Slate Series. Many new products are online, improving the product structure and covering Including multiple specifications, multiple styles, multiple processes, and a completely new product systemEmpower dealers face-to-face.
02 NEW FASHION
Create a new brand culture, join hands with the original national fashion brand HEA, talk to young consumer groups, break through the limitations of thinking, bravely step out of the circle, create a new style of trendy brands across borders, launch joint products, establish a new brand image, and win the battle with the new generation consumer market.
▲Melco x HEA Guochao Original Museum
ADD: Melco Guochao Pavilion, No. E29, Huaxia Ceramics Expo Center
03 NEW SERVICE
Introducing international European standard micro-seam paving technology services, standardizing the standard process paving of rock slabs and marble tiles, achieving 0.5 mm micro-seam construction and paving, and empowering terminal distribution with a top-notch paving construction service system business to seize the high-end consumer service market.
04 NEW EMPOWERMENT
The newly launched Melco V8 service system.
Design empowerment system: Join hands with Kujiale to open up a national design network and provide dealers with powerful design empowerment;
Activity empowerment system: Develop a year-round activity support plan for dealer customers across the country to seize the market and make profits easily;
Skills Empowerment System: Create an online and offline three-dimensional empowerment system for Melco Business School to provide product, marketing, channel, and management empowerment services to dealers across the country.
05 NEW STORE
Two stores, two models, the brand's new flagship store standard SI3.0, the system presents the Melco image, an original unified decoration model for first- and second-tier cities, European standard construction, in line with the effect of international luxury brand showrooms, with its own high-end flow. Honeycomb Store aims to explore the sinking market with a light investment of RMB 20,000 and has grown rapidly within a hundred days. It provides consumers with nearly 100 classic and hot-selling products in one stop, which is convenient and efficient.
▲New storefront 3.0 standard
▼Honeycomb store effect display< /p>
06 NEW CHANNEL
Join hands with engineering centralized procurement to deepen the integration channels and create a multi-channel empowerment systemsystem, making it easier for dealers to access the high-end industrial chain. The Melco brand has reached long-term strategic cooperative relationships with a number of the top 100 listed real estate companies, deepening the layout of engineering channels and complete installation channels, and diversifying the channels of dealers.
In addition to the 6 new trends, Melco Marble Tiles also has a new showroom It was successfully completed on April 11, and an industry media meeting was held, allowing a group of big names to witness the upgrade of Melco's brand image. The new exhibition hall added more trendy elements to fit in with the recent brand's big move of "co-branded design"; April On the eve of the Ceramics Expo on the 16th, the Melco Marble Tile exhibition hall will also have a grand opening. There will be brand new product displays and the integration of exhibition hall design concepts and brand culture explained by business school teachers.
▲Partial space exhibition hall display
Melco’s original honeycomb store model has also officially attracted investment, and dealers in 50 cities have signed contracts; six major policy advantages fully protect dealers, empower performance growth, and require small investments , make profits quickly; thinking + model, Melco brand multi-dimensional new upgrade, more content is waiting for you to reveal! !
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HEA national fashion original trendy goods
This timeAt the Tao Expo, Melco's original honeycomb store debuted for the first time, launching a low-cost light entrepreneurial model to attract investment. At the same time, the national fashion brand HEA —What’s your comment on Melco’s series of actions?
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