I believe everyone has heard this sentence when buying ceramic tiles: For world ceramics, look to China, for Chinese ceramics, look to Guangdong, and for Guangdong ceramics, look to Foshan. We all know that there are many ceramic brands in Foshan. When it comes to Eagle Brand Ceramics, you are familiar with it. How about Eagle Ceramics? This article will take a look at what this brand is like from the perspective of its development history and the honors it has received.
Eagle Ceramics renderings" src="https://img1.ceramicschina.com/Upfiles/2021-09-16/2021091614395730952.jpg" style=" height:420px; width:600px" />
1. Eagle Brand CeramicsIntroduction
Guangdong Eagle Brand Ceramics Group Company was founded on August 18, 1974 and is headquartered in "China Foshan, Guangdong Province, the "Capital of Ceramics", is one of the internationally renowned modern architectural ceramics manufacturers. Eagle Group owns three famous ceramic brands: "Eagle", "Huapeng" and "Eagle 2086", and its sales network covers more than 100 countries and regions around the world. Products are widely used in key government projects, high-end office buildings, high-end residential areas, star-rated hotels, homes and other places.
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2. Eagle Brand Ceramics Development History
1974-Foundation
The predecessor - Shiwan Arts and Crafts Group was founded, and the first generation of Yingpai people who were physically disabled and strong-willed laid the foundation for Yingpai's craftsmanship spirit.
1984-Transformation
Transform the production of architectural ceramics, integrate with the international market, and introduce Italian production equipment.
1988-first of its kind
The successful development of three-dimensional printed glazed tiles pushed China's architectural ceramics into a new era.
1996-Creation
Successfully developed large-sized curved bricks, which are known as "Oriental Roman Columns".
1998-Representative
Representing China at the Bologna Ceramics Exhibition in Italy for the first time. The national industry association wrote a personal letter commending Eagle Brand for "bringing glory to the country".
1999-Commendation
Participated in the "Achievement Exhibition of the 50th Anniversary of the Founding of the People's Republic of China" and received national recognition. CCTV conducted an exclusive interview with Yingpai and affirmed Yingpai as the "leading eagle in the industry."
2008-Olympic Games
The products have entered the three major Olympic stadiums: National Stadium, Olympic Water Park, and Olympic Boxing Stadium.
2010-Freshman
The Eagle Brand Group was established, opening up "New Eagle Brand, Great Future".
2011-Big Step
The birth of "Crystal Polymerization", a one-piece fired microcrystalline stone, is known as "one small step for Eagle brand, one giant step for the industry".
2012-Bloom
Eagle Brand builds a new exhibition hall at its headquarters - Hall 1. A group of 5,000 square meters of multi-style model rooms fully demonstrates the style of the Eagle brand in all categories.
2013-Design
"Design creates the future" - Eagle Brand creates a "design marketing" terminal model and comprehensively upgrades terminal design services.
Eagle Brand invested heavily to create the blockbuster "Craftsmanship" and landed on CCTV, speaking out in the era of "Craftsmanship Manifesto".
2016-Real Stone
Eagle brand spring hairThe exhibition "Real Stone Generation Storm": respect nature, respect the original beauty of stone, and achieve true "stone" breakthroughs in texture, color, and body of ceramic tiles.
2017-Famous Stones
Real stone technology restores world-famous stones, and the entire category system of Eagle Brand's "World Famous Stone Park" rises.
2018-Hand in Hand
The exhibition hall of Eagle Brand's 5,000-square-meter headquarters has been fully upgraded, opening up the "life of reading stones on behalf of others". Eagle Brand has become IFI's global resource strategic partner, and strategically joins hands with Guangzhou Design Week and 40UNDER40 to help China's golden generation of design.
2019-Value
Eagle Brand celebrates its 45th anniversary by adhering to six value outputs, including product output, channel model, terminal scenarios, brand promotion, marketing policy, and service system, to strengthen brand power and brand value output.
2020-Brand Renewal
Eagle Brand Ceramics fully implements "value services and refined output", strengthens empowering terminals, and helps terminals improve operational quality. At the same time, Eagle Brand Ceramics has achieved brand upgrades and a comprehensive new VI.
2021-Kickstart
The "marriage" between Eagle Brand Group and Tianan New Materials leads the cluster development of the entire home furnishing industry chain.
3. Eagle Brand CeramicsBrand Honor
Eagle Brand Ceramics For 47 years, we have always adhered to the principle of "I have what others don't have, I have excellence when others have it, and excellence in others" The innovative concept of "I am new"[2] has been recognized both inside and outside the industry, and has received thousands of honors and patent certifications.
National Heavyweight Honors:
The representative ceramic tile enterprise at the 50th Anniversary Achievements Exhibition of the Founding of the People's Republic of China received national recognition.
High-tech enterprise.
National intellectual property advantage enterprise.
National intellectual property demonstration enterprise.
Advanced scientific and technological innovation enterprise in China's ceramic industry.
China Patent Excellence Award.
National industry standard setting unit.
Hundreds of national patent certifications:
24 invention patent certificates were authorized.
34 utility model patent certificates were authorized.
134 authorized design patent certificates.
A single product of Jingpo has won nearly 80 patents and honorary certifications.
4. Eagle Brand Store
The goal of "Eagle Brand Store" is to make the store small, light and refined. At a time when the epidemic in Wuhan has affected the whole country, the development of "Eagle Brand Stores" and the upgrade of the "1+N" structure are the right measures for Eagle Ceramics is also a challenge and opportunity for many dealers.
The "1+N" model refers to a head service provider that leads or radiates N "Eagle Brand Stores". The factory sets up warehouses and invests and operates N stores together with the head service provider. Under such operating conditions, the "Eagle Brand Store" has no worries. It can not only receive assistance and support from manufacturers, but also have no inventory pressure. It can also ensure the survival of the store in an environment affected by the epidemic. and profitability.
Making "Eagle Brand Store" small, light and refined is not just a matter of words.Eagle Brand Ceramics has two output standards for "Eagle Brand Store", one is product standardization, and the second is profitability. Combining different influencing factors such as store area, user habits, market functions, customer groups, etc., Eagle Brand Ceramics is created by a professional team The boutique Eagle brand store is scientifically displayed to form the ultimate store functional experience, and is equipped with a standardized and competitive product system. The futureEagle Brand Ceramics will use its long-term market implementation experience as a guide to continue to explore consumer needs, continuously iterate and deepen its operating model, and create a new situation in the industry.
5. Eagle CeramicsBologna Exhibition
The Bologna Exhibition in Italy, held at the end of September every year, was founded in 1983. As the world's "first exhibition" in the building ceramics industry, it shoulders cutting-edge vision, innovation achievements, new product releases, international trade, industry exchanges, etc., and is important to the world. ceramic companies, distributors, designers, etc., all of which are of great significance. The Bologna exhibition, where all the heroes have gathered, is a pinnacle competition and a world-class exchange.
In 1998, Eagle Brand Ceramics won the "first time" to participate in the exhibition. This first time was both Eagle Ceramics and This is the first time for a brand enterprise and also the first time for China’s ceramic industry. Therefore, this "first time" is of great significance.
Eagle Brand Ceramics" src="https://img1.ceramicschina.com/Upfiles/2021-09-16/2021091614391073071.png" style="height: 383px; width:600px" />
Since then, Eagle Brand has insisted on participating in the exhibition every year, and 2019 is the 22nd consecutive year. If you compare "the first time" with "every time", the first time seems to be more difficult, but after the ruthless baptism of time, "every time" is actually more precious than the "first time". Among them, for 14 consecutive years, only Eagle went to Bologna alone. This "every time" was not simple; during this period, the international market was up and down, and persistence"Every time" means paying regardless of market returns, and this "every time" is more valuable; among them, Yingpai's persistence has accumulated a lot of strength, and it also leads by example, actively calling for more Chinese companies to participate in the exhibition, and has led to many Chinese ceramics. When enterprises participate in exhibitions, "every time" becomes more meaningful.
When Eagle Brand participated in the Bologna Exhibition for the 15th time, Group President Mr. Lin Wei went with the Ministry of Economic and Trade to visit the Secretary-General of the Italian Ceramics Association. The Secretary-General said: "Being able to represent a country in the exhibition in the 1990s shows that this company is very good. . Being able to participate in the exhibition for 15 years shows that Eagle Brand has an international vision and a firm belief. In the past ten years of participating in the exhibition, there has never been an intellectual property dispute, which shows that this company has very clear innovation capabilities and independent brand awareness. Eagle Brand should be respected by the whole society. ”
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From September 23 to 27, 2019, Eagle Brand Ceramics made its 22nd appearance at the Bologna Exhibition. Deconstruct modern Chinese aesthetics to express products, organically combine classic products with popular and fashionable products, and use modern techniques to integrate Chinese cultural elements to show the beauty of the East.
In the above content, we start from Eagle Brand Ceramics's brand introduction, brand development history, brand honors and Eagle Ceramics Paixiaodian has learned about this brand in detail. What do you think of Eagle Brand Ceramics? If you feel that the content of this article is helpful and inspiring to you, please forward it to more people around you.
(Note: The above pictures are from Eagle Ceramicsofficial website)
